Early books
The earliest books with some form of paper for pages most often had no cover images. If you were fortunate enough to own books, the front cover was usually dark leather. In the twentieth century, paper jackets became common over the covers of books. Soon, publishers discovered that they could include an image on the jacket to make it more interesting. These images were printed on the front covers of paperback versions, too. Sometimes the images gave an accurate representation of the book’s content. Often they did not.

Advantages of physical books
In the good old days of publishing, when books were made of paper, authors groused over bad cover images for their books. However, prospective readers might overlook a poor book cover because there was a tactile connection. Consumers could hold a book and thumb through the pages, reading at leisure, perhaps even enjoying that “new book” smell.

Challenges of ebooks
No tactile (or olfactory) connection exists for consumers who purchase electronic books. Thus an ebook’s cover image pulls a great deal more weight in the consumer’s decision-making process. It must capture the attention of the ebook’s target audience; accurately convey the ebook’s concept, tone, and setting; and lure the audience inside. Yet many writers who self-publish, and even a few publishers, either fail to understand these crucial functions of the cover image or ignore them in favor of just getting the ebook out there with some cover image.

Finding cover art that reaches the right readers
For my “Mysteries of the American Revolution” trilogy, my original publisher used artwork from the public domain as the basis for each cover image. When the press ceased operation, and my rights reverted to me, one of my first tasks was to seek out cover artists to create new covers. I’d been listening to what my readers liked about my books, and why. I knew those first covers weren’t appropriate for the books.

Here’s a before-and-after comparison of the cover art for each book in the trilogy.

Paper Woman: A Mystery of the American Revolution

The Blacksmith’s Daughter: A Mystery of the American Revolution

Camp Follower: A Mystery of the American Revolution

The Mysteries of the American Revolution Trilogy

Good cover art becomes even more important if an ebook series is involved. When executed correctly for each title of the series, the cover images create a unified appearance that identifies the ebooks and author for the target audience. The images also promise the reading experience that will be found in the series. It’s a covenant of satisfaction and security for readers, the knowledge that if they enjoyed book 1, they can find more of the same in other books of the series. If you love your readers, you’ll give them all that.

How important is a book’s front cover image in influencing your decision to buy the book?

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